Peppertree Rescue is an all-volunteer nonprofit. The organization works with other local rescues, shelters, and animal controls, placing their dogs into temporary foster homes. At the foster homes, the dogs are socialized, spayed/neutered, vaccinated, and treated for any medical or behavioral conditions which would otherwise limit their chance of adoption. Peppertree Rescue then will place the dogs in permanent homes, using the help of their monthly adoption clinics to find loving families. This branding system was designed to encourage people to adopt dogs, highlighting their playful nature. All of the illustrations featured throughout the branding system are original.